A conference that inspires
EU4YA by tiguar offers a conference for managers and owners of fitness clubs and their teams. It is an event created for those who shape the industry on a daily basis and want to share experiences. We bring in the best experts and address current topics to provide leaders with the latest knowledge and inspiration to take action.
Why is it worth attending the conference?
You will learn how small changes can have huge effects in every area of the club's business.
You will receive ready-made tools and inspirations to implement in your club right after the conference.
You will learn practical strategies from industry leaders who have achieved success with innovative solutions.
You will gain knowledge on how to combine modern technologies with the highest quality of service.
For whom? The conference is aimed at fitness club managers, owners, team leaders and coaches who want to grow their clubs, improve financial performance and build a long-term relationship with customers.
Small changes can make a big difference! Join the industry leaders who are setting new standards and creating the clubs of the future. Be inspired to make changes that will bring long-term success!
Specific tools
Attending the conference will help you grow as a team leader and provide tools to improve your business.
Networking
The conference is an opportunity to establish valuable business relationships and find new partners.
Conference program
Small changes, big effects—like modern management, a strategic approach to customer relationships, and the use of innovative technologies can transform fitness clubs into places of the future that inspire, build loyalty and generate financial success.
A contemporary fitness club is more than a place to exercise — it is a space that inspires, builds connections and creates unique experiences for customers. Conference “Small changes, big effects” shows how small but strategic improvements in management, customer service and the use of technology can significantly increase the club's efficiency and attractiveness to customers. Meet fitness industry leaders who share practical solutions based on their experience.
10:00
Modern Fitness Club Marketing — A Guide to AI, Tools and Automation
We will go through the key areas of marketing where artificial intelligence already brings tangible benefits today. From automating communications, to generating marketing content, to optimizing campaigns — I'll show you concrete examples of AI applications in the fitness industry. You will learn proven tools, learn how to avoid common pitfalls and get practical tips on how to get started. We will focus on what really creates value: for your club, team and customers.
11:05
From couch to pass - how to convince a client that your fitness club is his second home
A lecture that explores the process of customer purchasing decisions and shows how you can effectively influence their choices. You will learn why the presence of your club on the web is a key element in building trust and interest in the offer. You will learn strategies that will help you stand out from the competition and effectively communicate the value of your services in the digital world. This is a practical and inspiring talk that will help you understand how to build a relationship with your client at the stage of their first contact with your Fitness Club.
12:10
Opening of the Congress
The official opening of the congress will take place in the EU4YA zone.
12:45
Unique Marketing Strategies to Grow Your Sales: Shifting Your Retention Strategy Towards 2030
At EU4YA by tiguar, Jon will present the talk “Unique Marketing Strategies to Increase Sales: How to Adapt Retention Strategy to 2030”, where he will show how fitness operators can stay ahead of the competition in a fast-changing market. In a world where competition can copy everything—apart from the emotions you arouse in customers—building relationships and standing out at the experience level is key. Attendees will gain exclusive insights based on the analysis of more than 4 million customer reviews, knowledge of AI technologies to support sales and retention, and modern digital strategies to secure the future of business. Attend an inspiring lecture, interactive Q&A session, and exclusive private consultations tailored to your business challenges. Redefine your retention strategy and prepare your club for the future!
13:50
When is the best time to raise prices and how to do it
The aim of my speech is to equip you with the practical skills necessary to effectively present prices and manage their changes, including increases, while maintaining a lasting and positive relationship with members. During our meeting you will also find out when and how much to raise prices in order to optimize profits without deterring customers.
14:40
Lunch break
Bon appetit!
15:10
Sponsorship talks
Coming soon!
16:15
Small changes, big effects - how receptionists and instructors can boost fitness club performance with the marginal gains method
The topic of the lecture will show how to apply the marginal profit method in the context of cooperation between the reception and the rest of the team members. As a result, small, systematic changes in various areas will improve the quality of service, increase customer satisfaction, and thus translate into higher revenues in your club.
17:20
Effective management in the fitness industry - Business Model Canvas and Sustainable Scorecard in practice
This lecture is a practical solution for managers who want to effectively transform strategic visions into actions with measurable results. Participants will learn tools such as the Business Model Canvas and the Sustainable Scorecard that support effective management of teams, projects and processes. With practical tips, you will gain confidence in business planning and tools to achieve better results in your organization.
18:25
Coming soon!
Coming soon!
Manager of two clubs Workshop Form, instructor, personal and motor coach. I help fitness clubs optimize processes and improve the quality of service.
Consultant and trainer in management, sales and customer service. It helps fitness clubs become profitable and self-sufficient businesses.
Kasia Figuła, CEO POWER PT, mentor of Trainers since 2008. Creator of courses and programs that scale businesses. Expert PEI, FEM, FIVE, EU4YA by tiguar.
Agency owner List Paint, combines strategy with practice. An AI expert in the marketing and fitness industry, she shares successes and lessons from experience.
Expert in fitness marketing, retention and innovation. He advises the world's top club chains, helping them increase profits and customer engagement.
Business advisor with 25 years of experience. Specialist in sports facilities management, business processes and team training.
Buy a ticket for the congress
Don't miss this opportunity! Reserve your spot at an exceptional fitness congress today.
Contact us
We will be happy to answer your questions and suggestions.
Account number
Brukowa 6/8,
91-341 Łódź